Article originally published by CIOReview:
New-age marketing specialists are pushing online brands to new heights with their intricate mastery of the digital realm, crafting individualized strategies aimed at facilitating the realization of a business’s expansion aspirations.
Among the pantheon of these ‘brand-builders’ stands ebove & beyond, whose online marketing specialists go a step beyond client expectations when helping them achieve their growth objectives via tailored strategies aimed at driving qualified traffic and increasing online sales.
Elevating Online Businesses to New Heights
The foundation of any successful online enterprise is supported by three pivotal tactics—customer acquisition, customer retention, and customer experience. In pursuit of these objectives, ebove & beyond centers its focus on affiliate marketing and email marketing, backed by extensive knowledge and experience, which enables the production of optimal results via thoughtful analysis and meticulous planning.
ebove & beyond is committed to providing clients with a personalized and immersive experience. It puts its priority on understanding client businesses and their objectives. Unlike what the term ‘agency’ may connote, ebove & beyond strives to be highly involved with them and their endeavors. With a team of seasoned professionals, many of whom have previously served on the client side, the firm places immense value on client needs and aspirations rather than simply completing a task and moving on.
“Our team is deeply passionate about our clients’ brand and mission, and we prioritize building meaningful relationships and delivering exceptional results,” says Jennifer Myers Ward, founder and CEO of ebove & beyond.
Jennifer Ward, Founder and CEO
The business landscape has undergone significant changes in recent years, with a major shift toward online shopping due to the pandemic and logistical challenges resulting from understaffed warehouses. However, ebove & beyond has successfully adapted to these changes and continues to provide practical solutions to clients.
To address current economic factors, such as consumer spending habits, ebove & beyond meets with clients bi-weekly to assess their unique challenges and devise tailored strategies to improve their brand and business.
This includes devising quarterly strategies to align with their objectives, collaborating with PR and social media teams to create a comprehensive approach, and integrating various aspects of their business to achieve their vision.
Through its email marketing services, it helps clients tailor email content for their customers based on their preferred timings. Its affiliate marketing helps them-recruit, support, and retain top talent while improving the overall marketing mix.
In addition to these services, ebove & beyond collaborates with editorial companies to secure various editorial opportunities for clients. This service bridges the gap between traditional PR and other marketing efforts.
ebove & beyond’s competencies are exemplified through its successful collaboration with numerous clients, such as Ashley Stewart, a plus-size clothing line, and Dylan’s Candy Bar, where it has been involved in various initiatives, including Pride Week and women’s rights campaigns. ebove & beyond strives to infuse personality and meaning into each client’s brand, leaving a unique imprint beyond typical agency services.
A Hands-On Approach and True Connection
Evidently, the firm has made significant strides under Ward’s competent leadership. The female entrepreneur started her marketing journey at 28. Despite the challenges, she considers it crucial for women to make a mark in the business world and enjoys inspiring and mentoring them to pursue their dreams. The ebove & beyond logo, which is Ward’s thumbprint traced upward, signifies the hands-on approach she and her team leverage when engaging with clients.
ebove & beyond, with 20 years of experience, is a unique agency that emphasizes telling authentic brand stories that connect with people. Its focus is not just on revenue but on the human element behind each brand, setting it apart from other agencies and providing a distinctive perspective and access to client brands.