ebove & beyond grows clients' Amazon businesses through two new partnerships

With Amazon seeing more consumer activity than ever, brands are facing the fact that they need ways to work with the ecommerce retail giant instead of competing against it.

ebove & beyond is pleased to offer brands a new solution to help them build a strong presence to Amazon customers in their chosen marketplace.

Through new partnerships with Archer Affiliates and Wayward, ebove & beyond provides hands-on brand management to grow clients’ Amazon businesses by working directly with revenue-generating creators, influencers, and affiliate content partners who focus their efforts specifically on Amazon. A multi-layered approach with this previously untapped segment ensures exposure and growth that would not be possible otherwise and goes beyond what the Amazon Associates program can currently offer.

How it works: marketing D2C brands on Amazon

Like other affiliate networks, both Archer Affiliates and Wayward allow Amazon sellers to offer commission to affiliate partners in exchange for bringing them traffic resulting in sales. But the crucial difference is that sellers are able to automatically earn back Amazon’s 10% Brand Referral Bonus, providing a foundation to offset costs and offer superior incentives to affiliates that they do not currently receive as Amazon Associates.

This foundation and a range of key benefits make an Amazon affiliate marketing solution for your brand through ebove & beyond a solid choice to produce more revenue from your Amazon store. Benefits include:

  • Easy Integration: Available to any merchant that has an Amazon store and setup takes mere minutes. Your brand’s Amazon-listed products will be automatically uploaded to the affiliate program.

  • Expand Audience: Amazon affiliate programs will help your brand reach a wider audience of potential customers by connecting with influencers in your specific niche.

  • Control Affiliates & Commissions: Unlike the Amazon Associates program, your brand will have control over commission, bonuses, communication, etc.

  • Increase Conversions: This immediately leads to a significant increase in traffic and sales for your brand’s Amazon store.

  • Rank Improvement: The jump in sales from the affiliates triggers an improvement in the brand’s organic search rank on Amazon, leading to a higher Best Seller Rank.

  • Search Results: Thanks to the jump in Best Seller Rank, merchants’ brands consistently show up more often in Amazon’s search results, which translates to a substantial increase in organic sales on Amazon.

Getting started

Ready to get more sales and revenue from your store on Amazon? Contact us for a solution tailored to your unique brand.

Jennifer Myers Ward is named a 2023 Female Power Player

Founder and CEO accepts recent awards and shares secrets of her success

Having received honors throughout the year, including AFFY Expo’s prestigious Agency of the Year award for ebove & beyond, Jennifer Myers Ward was once again recognized in December by being named a Female Power Player for 2023.

In accepting this recognition, she touted the strength of the team she’s built as well as the personal approach her agency takes with its clients.

“I truly believe that ebove & beyond has seen the success we have based on how we approach working with our clients,” she said. “We are a hands-on agency that treats each client as if they are our only client. We are available for what they need, when they need us and we customize our strategy based on their specific, individual business.”

Ward answered several questions about what led her to start the business and the elements that have proven most fundamental to its success:

You've had a diverse career in the online marketing industry, starting at an advertising agency to Amazon.co.uk then building Palm Beach Jewelry's online business. How has this variety of experiences shaped your approach to affiliate marketing, and what valuable lessons have you learned along the way?

Ironically, my experience at the advertising agency after college really helped me understand what type of agency I would want to create one day. I was introduced to a very cold and non client-focused agency environment. It was all about revenue and nothing about the actual client or the relationship with that client. I knew then and there that if I ever had a chance to have my own agency, I would do things very differently. I have taken that lesson and used it as a foundation for ebove & beyond. We pride ourselves on being very hands-on in our client relationships, digging deep to figure out how we can truly help our clients achieve their goals and foster the growth of their brand. In terms of my experience with Amazon.co.uk, it was very unique as we were a start-up back in those days, especially in Europe. To put it in perspective, Amazon started in 1994 and Google wasn’t even “born” until 1998. So, I learned to be very resourceful and creative in my efforts. I learned to think outside the box and push the boundaries to get as much impact out of every marketing initiative I was involved with. I then took that creative, headstrong approach with me when I came on board at Palm Beach Jewelry.

What challenges does ebove & beyond help solve for customers and what sets you apart from other agencies?

We help retailers build strategies that focus on customer acquisition and retention, through the creation and management of a targeted affiliate marketing and email programs. We believe that our personal approach, as well as our own client-side experience, make us a rare find among agencies in our space. We work with retail clients across all different verticals from food and beverage, to apparel, to health and beauty, to pets and everything in between.

As a female entrepreneur and leader in the online marketing industry, you've undoubtedly broken barriers and paved the way for others, especially for women. What does it mean to you to be an inspiration and example for your daughter, demonstrating that she can accomplish anything she sets her mind to?

I believe that being a woman entrepreneur for over 20 years is one of my greatest achievements. I started my business at the age of 28, and it was back in early 2003. I can tell you, I was one of very few women in the industry at that time and certainly had to “hold my own” in a variety of different situations. I had to fight harder and be more diligent than my male counterparts. And, to be honest, that experience has helped to make me who I am today and has contributed to my personal success, as well as the success of my agency. I love being able to show my daughter, as well as other girls out there, that you can achieve anything you set your mind to…it just takes hard work and dedication!

Continued at femalepowerplayers.com

READ FULL ARTICLE >

2023 Winner: ebove & beyond receives AFFY Award for Agency of the Year

Founder and CEO Jennifer Myers Ward accepts the AFFY Award for Agency of the Year 2023 for ebove & beyond at an awards gala held in Los Angeles Oct. 17, 2023.

Agency triumphs in its 20th year with top industry honors in category

At a gala held 73 stories high in downtown Los Angeles Oct. 17, AFFY Expo named ebove & beyond its 2023 Agency of the Year and presented founder and CEO Jennifer Myers Ward with a prestigious AFFY Award.

AFFY Expo is a two-day event that occurs annually and brings together leaders throughout the affiliate and performance marketing industry as well as media buyers and brands for active exposition, events, meetups, and networking.

A veteran in affiliate and ecommerce marketing, Ward takes pride in receiving such strong recognition in her agency’s 20th year, having started it from the ground up as a one-woman operation, now a team of seven serving clients nationwide.

"It's such an honor to receive this award, especially among a group of so many talented nominees," Ward said. "I'm thrilled at how ebove & beyond has developed since it began and excited for the direction we're going in what is now our third decade of business."

In addition to the AFFY, ebove & beyond has received Affiliate Summit's Pinnacle Award for OPM/Agency of the Year (2017), Top 20 Digital Marketing Agency by CIOReview (2020) and Top 10 Inspiring Women Leaders (2020) for Ward, along with numerous client and peer recommendations.


Read full press release >

#affiliatemarketing #ecommercemarketing #agencyoftheyear

ebove & beyond showcases client portfolio at ShareASale's ThinkTank 2023 in Chicago

Marketing Director Bren Duvall (left) greets attendees at ShareASale’s ThinkTank 2023. Photo by Mark Campbell Productions for Awin + Shareasale

ebove & beyond's Director of Marketing, Bren Duvall, enjoyed meeting with both existing and new partners this June at ThinkTank 2023 in Chicago. Hosted by Awin and ShareASale, the event marked its third year of uniting advertisers, publishers, agencies, and technology partners in the affiliate marketing and influencer channels. Attendees get the chance each year to interact with experts in the field for new insights, workshops, one-on-one meetings, and networking.

Bren showcased merchandise and special offers from many of ebove & beyond’s affiliate marketing clients, including Dylan's Candy Bar, Marchesa, Divya's, Georgie & Tom's, Jessicurl, Modern Picnic, The Republic Of Tea, Hansen Surfboards, and MobileHelp, putting their brands and products directly into the hands of even more potential partners and advertisers.

We're proud of this representation and the way it brings increased exposure for our clients' brands throughout the industry!

#affiliatemarketing #influencermarketing #thinktankus

Team-building in 2023: ebove & beyond takes on The Big Easy for anniversary celebration

With 20 years in business, ebove & beyond has grown from what was once a one-woman operation into a team of six working together from various locations across the country. But in all those years, the whole group had never met in person.

That all changed this spring with our team-building trip to New Orleans!

From local art (including pink elephants), to gardens, museums, the French Quarter and more, we took on the town in style. We even had a dinner meeting on the Mississippi, a first for all of us.

"I wanted the chance for us all to be together in the same room, to see each other in person instead of just on Zoom calls," said Founder/CEO Jennifer Ward. "When you work remotely and in a digital industry, it's important to keep the human element strong."

Jen holds her platinum record from ebove & beyond’s team commemorating the company’s 20th anniversary.

Will 20 more years go by before the next gathering? Unlikely. We had way too much fun singing in our Uber van and getting powdered sugar all over our faces during our beignet break to let that happen. We all agreed it would be the first of many more adventures to come.

Jennifer Ward named one of the Top 10 Inspiring Women Leaders of 2023

Top 10 Inspiring Women Leaders of 2023 - Jennifer Myers Ward

Article originally published in Industry Era for Women magazine

 

Jennifer Myers Ward, CEO of ebove & beyond, treats every client and partner as a friend and generates a warmth and camaraderie that flows through all their communication, in-person meetings and calls. The personal touches that Jennifer applies to the relationships help to make her clients feel a genuine partnership with ebove, rather than an impersonal, outside agency feel.

She brings her 20 years of business knowledge to every account she partners with. She gladly educates both her team and brand to build the best program for each account. However, her industry savvy combined with her personal touch with each account makes ebove different from other affiliate agencies. The pioneering leader likes to explore new ideas and partnerships to build on the success of ebove & beyond, keeping an agency with decades of accomplishments relevant in today's market.

Building Long-Term Partnerships

Jennifer’s driven and connective nature shows immediately in the way she works with clients and their businesses. From the start, she gets to know them personally, learning their specific needs and goals, quickly getting to the heart of viable solutions for creating growth, a longtime partnership, and a record of success.

But she thanks her team for the constant support they provide during any and every project. Jennifer trusts her team to make decisions and supports new ideas and strategies, encouraging them to grow their skills and experience. She promotes independent and creative thinking in her team and provides constant support and guidance, allowing her team to grow continually.

“I advise everyone to build relationships. Meet people, see what you can learn from them, how you can help them and how they can help you. It’s not just about meeting someone once; it’s about keeping in touch and making a personal connection,” explains Jennifer. “I used to get business cards from every person I met at a conference. I would write notes on the back to remind myself of what we talked about and then on my flight back home, I would write personal handwritten notes to everyone I met and mail them out. I can’t tell you how many people that I know still reference getting that handwritten note from me…especially working in a digital industry.”

Armed with this uniqueness, Jennifer is leading the company to new heights. ebove & beyond was started in January 2003 with the goal of helping companies understand their growth opportunities on the internet and how to utilize specific online tools to expand their business effectively. Since then, ebove & beyond has helped dozens of retail companies in various industries create, optimize, and grow their online business. ebove & beyond has engaged a variety of online marketing tactics for its clients based on their specific businesses, customer demographics, product buying cycles and overall sales goals. “We take it upon ourselves to learn the ins and outs of each client’s business in order to create the best strategy for achieving online success. And then we make it happen!” elucidates Jennifer. “The name ‘ebove & beyond’ represents the extra effort we put forth to take each online business to the next level. The logo represents our approach's upward and forward motion and the hands-on manner with which we work with our clients, as that is my thumbprint in the paint. A little extra fact, the specific color blue was chosen to honor my college, University of North Carolina at Chapel Hill. Go Tarheels!”

The company is the proud winner of the Pinnacle Award for Agency of the Year in 2017 and was a runner-up in 2015. “This is a true testament to how we work with our clients. We aren’t the biggest agency, but I would argue we are the best. This award was based on success and the true impact we had on our clients’ businesses no matter how big or small,” says Jennifer. “I love the fact that we continue to grow and gain momentum in the industry and as a leader I have gained the ability to be powerful and assertive, yet kind and thoughtful at the same time. I love being able to be compassionate and understanding without feeling weak for doing so. I love striving for my goals, even in the face of adversity I might encounter along the way. As a mother of a young woman, I love being able to not only tell her about all the opportunities she has in life, but to be able to show her.”



Source article at ie-womenlead.com >

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin